H In mid-2014, the company that sells baby food Sunar decided to take promo video contest. Registered contestants had to bought Sunar product and its barcode upload to the web portal. After that they could upload video of their child. Recorded videos were reviewed and permitted to the contest by the administrator. Competing videos were voted through Facebook and the best were awarded. Except the main competition it was also possible to upload a certain number of product barcodes to activate the free ordering of the clothes for the baby.
Star of the Sunar
Mailing system is the web service similar to MailChimp used for mass sending of personalized newsletters of companies. The system supports the management of the entire life cycle from preparation the newsletter to its delivery. Results (sent, delivered, opened, unsubscribed and bounced counts) can be than exported from the system.
Haribo, company producing confectionery, decided to take promo film competition. Competitors may after buying Haribo product upload its bar code to a web portal with a selection of film whose DVD automatically wins.